Social Marketing refers to the process of gaining Traffic or Attention through Social Media, will show you the secret and learning process in this article.
Social media has been identified and is trending as an advertizing platform,as huge number of people estimated to be currently over 3.2 billion are present on social media on daily basics and Nigerians are one of the highest social media users in the world.
In real Estate Marketing ,social media has served as a huge platform for real estate marketing and It's a great platform to reach out and market properties . It is arguably one of the easiest ways for any brand or company to reach out to its target audience, it reaches out fast to the general public unlike the older system of real estate marketing,which has to do with placement of board or banner and sending brief to potential clients through email or text messages. Social media has been seen as a word of mouth digitalized.
Social Platforms
Google Plus
Google Blogs
You Tube
Linkedln
e.t.c
Facebook for Real Estate Marketing
Since Facebook is the world’s largest social network with over 3million users daily, it’s a safe bet that you’re going to be able to find some prospective home buyers on the platform.Taking advantage of Facebook to sell or lease your property is very simple and easy and there are several ways you can do that.
Creating a business group on facebook
First, you can either create a group or join one, just log into your facebook page and click on create group, when you create this group,the next step is to add people,colleagues,fellow realtors and friends that you know will be interested in joining this group and after that you can then advertise and share the properties you are selling on this group,optional instead of going through the stress of creating a new group,u can join several real estate groups on facebook,advertise there, share properties and have conversation.
Some Real Estate groups on facebook you can join here in Nigeria are.
PROPERTY EXCHANGE NIGERIA
LAGOS PROPERTY e.t.c
creating a fan page on facebook
Using Facebook to Engage
Buying a home is arguably one of the most important purchases in a person’s life. Most people don’t just buy a home on a whim. It is a long and arduous sales process, so your prospects need to be nurtured over an extended time frame. Using Facebook is one of the easiest ways to do this. One great strategy is to create a facebook page and get people to Like your Page and then use tools like Sprout Social to schedule and publish content valuable to your follower base and keep sharing all your published to other area on facebook including on your timeline so all your friends can seeUsing Facebook Ads to Boost Your Fan Base
We’ve established that it’s important to build a client base and to engage with them throughout their sales cycle, but the next question is: how do you build your client base in the first place? There are a few great ways to do that using Facebook Ads. If you’re new to advertising on Facebook, this my article is probably the best place to start. To sum up the process:- Login to the Facebook Ads creator and create an ad targeting Page Likes.
- Create an ad for either the News Feed or sidebar and choose an image.
- Target people who are based on the zip code or city that you sell in.
- Use other targeting options that describe your ideal clients, such as “time to own your own home.”
- Are you not tired of paying rent
- Buy a plot of land at a cheap rate
- Hurry now while its still available
- As cheap as N600,000 per plot
and also this Ad can be marketed by facebook as low as 5dollars and your return will be guaranteed
How Ads are being Marketed on Facebook
Have you noticed that sometime when you log into your facebook page,most times you will see Adverts just on your page with a picture e,g JIJI 2 BEDROOM AT IKORODU LAGOS or PROPERTYEXCHANGE.COM,NG. 4BEDROOM DUPLEX FOR SALE MAITAMA ABUJA..that advert will show on the page of millions of facebook users in the target areas you choose
Tips: It pays to use your personally facebook page to advertise your properties as an agent rather that sharing unproductive post or news.
Real Estate Marketing Ideas for Twitter
Twitter is a great platform to use in conjunction with Facebook for driving awareness and boosting engagement with potential home buyers.Using Twitter to Engage Your Followers
On Facebook, you may only want to post one or two status a day promoting an open house or sending out valuable content. With Twitter, though, it is much more common to send out multiple posts a day. Here are a few great ways to take advantage of this standard:- Schedule tweets for each individual open house or showing ahead of time so you can focus on getting the place in great shape.
- Use tools to queue tweets with great content to go out automatically while you’re working on other things.
Office SpacesVictoria Island Lagos #khpconsult Check it out! http://t.co/khpconsult 3bed, 2.5bath condo
with a great view! #realestate pic.twitter.com/khpconsult
— Nwaelugo Kennedy (@kenhoodproperties) May 3,
2017
Using Twitter Ads to Boost Your Fan Base
If you want people to see all of your Tweets about open houses and quality content, you’re going to need to develop a sizable follower base. Similar to building up a large audience on Facebook, the Twitter advertising platform may be the biggest win for quickly establishing a relevant following. The best Twitter advertising opportunity for realtors is to run ads based on keywords.Here’s an example of an ad you’d see if you looked up “real estate” in the Twitter search bar.
Referrals rock. Read 5 Tips to Close Referrals and Grow Your Business! https://t.co/xyc558ebiM
If you’re new to advertising on Twitter you can start here. If not, you can follow these instructions to set
up a campaign,its simple.- Login to your Twitter ads account.
- Click the Create New Campaign button in the top right-hand corner and choose Custom campaign from the drop-down.
- Choose to run Keyword targeting on this campaign.
- Enter phrases that a good lead would be looking up, such as “real estate.”
- Choose the place where you want your viewers to be located.
Hope this help.
Real Estate Marketing Ideas for LinkedIn
LinkedIn’s professional members make it a great place for realtor/real estate marketers to network and find new connections while also building brand equity. If you haven’t started on LinkedIn yet, now could be the time. You can sign up for a personal LinkedIn page here.Making Yourself Look Good
Since a home is one of the biggest purchases a person will make in their lifetime, you need to establish trust with your prospective buyer. People want to make sure that you know what you’re talking about and can close this important deal successfully. Build up your LinkedIn profile with the details about your experience and with recommendations from happy buyers. Endorsements sections, like the one below, show that you are knowledgeable about aspects of your field:Make sure to fill out any relevant and truthful information about yourself. It’s an incredibly long sales cycle; if you put anything false, it may come out later and ruin current and future relationships.
Connecting With Other Industry Leaders
LinkedIn is mostly about finding relationships within your industry and leveraging those relationships for the benefit of both parties. In order to do this, you’ll need to find other influential people in the real estate industry.You can use LinkedIn’s search filters:
- From the home page, click the button that reads Advanced next to the search bar.
- Search relevant titles, such as “realtor” or “real estate agent.”
- Search for people at a specific company if you think that they hire the top talent
- Set a location. It may be important for you to find realtors who list in your area.
- Click Search and start finding people who look like good business contacts.
- From the home page, click the button to the left of the search bar and choose Groups.
- Type in any relevant keywords or phrases to find groups in the industry.
- Just typing in “real estate” brought me back 22,287 groups I could join in Nigeria!
- Look around for active and interesting groups to join, and join them.
- Now you can start discussions, engage with users, and eventually connect with them
HD Streaming Video Platform
Although floor plans and pictures of homes are essential for showing off a location, incorporating a live-stream video is a unique way to present a unit. With USTREAM you can offer virtual open houses for people who may not have time to visit the location in person.
How to market with you tube.
If you have the budget, you should seriously consider using paid search advertising (also referred to as keyword advertising) to promote your YouTube property videos.
For example, when you use Google AdWords, Google AdWords for Video or similar services offered by Yahoo!, Bing and Facebook, you can create short ads that include a direct link to one of your videos or your YouTube channel page. These paid advertising opportunities are inexpensive and highly targeted, ensuring that your ad(s) will be seen at the exact moment someone is searching for content based on a keyword or search phrase that matches specific keywords associated with your video content.
Also in Marketing with you tube,
Also when you connect your you tube to google is also another source of income for you,doing that you have to subscribe to google and google will pay you on any view on your video on you tube
this is how it is done.
These services work on a pay-per-click (PPC) basis, which means you only pay when someone actually clicks on the link featured within your ad. While thousands of people may see the ad, if only 100 of those people actually click on the link, you only pay for those 100 clicks, not the thousands of views.
How much you wind up paying per click--or your cost per click--will vary greatly, based on the popularity of the keywords you select to associate with your ad, along with a handful of other factors. Another benefit to this type of advertising is that you can set your budget in advance.
For example, if you know the cost per click is 50 Naira and you have a $10,000 per week budget, (note the payment is in Dollars) you know that in your best-case scenario, your ad can generate 200 new views. You also know the people watching your videos are well-qualified and part of your target demographic. This method works best when your cost per click is low, but the click-through rate (the number of people who click on the link in your ad vs. the number of people who see the ad) is very high.
What’s not seen by the people viewing your ad, but that you as the advertiser need to create, is a list of highly specific keywords or tags related to whatever it is you’re promoting. It’s these keywords (along with the content within your ad), plus a few other factors, that will determine who sees your ad, where it’s seen and how often it’s seen. The keywords you select are as important as the content of the ad itself.
Every character, word and line within a Google AdWords ad, for example, should have a purpose and impact, plus convey a message. The ad’s goal is to attract attention and get someone to click on the link in order to immediately access your video, YouTube channel page or your website that has your YouTube video embedded in it.
All the major search engines offer keyword advertising opportunities, as does Facebook. To learn more about these opportunities, visit:
All have a very low startup cost but offer the ability to ensure that your ads are seen exclusively by your target demographic within the time frame you select. One of the great things about using these advertising services is that you have the opportunity to target your ad’s viewers. Plus, you can create, launch and see the results from your ads within hours of launching a new campaign. It’s also possible to easily run and track multiple campaigns simultaneously that utilize a different ad message or a different assortment of keywords.
Because Google AdWords is so closely related to YouTube, this is probably the best service to begin advertising with. However, you may want to run ad campaigns using two or more of these services simultaneously in order to reach web surfers when and where they’re actually looking for your product or service.
On the YouTube service itself, one fee-based method for promoting your videos is the AdWords for Video program. Like Google AdWords, AdWords for Video allows you to promote your YouTube videos in a way that’s highly targeted, yet it’s offered on a pay-per-click basis. One difference between AdWords and AdWords for Video is that the latter includes a thumbnail video image within the ad.
Keyword advertising can help you quickly build an audience for your videos, because you can create and launch an ad campaign within an hour or two and immediately track its results in real time. Based on your budget, consider running multiple ad campaigns, with different wording or keywords associated with each, simultaneously on a single service or across several services in order to more efficiently build an audience for your videos.
WhatsApp For Real Estate Marketing
Most people enjoy the pleasure of whatsapp for chatting with friends and family, sharing pictures and so on, But i wish to tell you that there are more to whatsapp and this social platform can be used for business including real estate marketing, whatsapp can be used as a business intereactive forum, where realtors can share the properties they are selling or letting and connect easy with other realtors.Personally i created a whasapp real estate group called PROPERTY EXCHANGE NG. and this group has 260 paticipant and it serves as a platform where this realtors share and advertise properties,interact and help each other solve problems.
Just Imaging as a realtor a client approached you, to request for a Duplex and at that moment you dont have that in your portfolio,so instead of running around or making long calls in search of other realtors who might have the DUPLEX, U can easily place it on the forum and with second your request will be met,atleast 2 realtors out of the 260 realtos will have what you need and you can conclude the deal as soon as possible ans share commission.
PROPERTY EXCHANGE IS WHATSAPP GROUP ON WHATSAPP, YOU CAN CALL ME IF YOU ARE INTERESTED TO JOIN.
HOPE THIS ARTICLE HELPS
FOR QUESTIONS ,GUIDELINES OR TRAINING INCLUDING SEMINARS OR LECTURES.
07039428289 09039611542
khpconsultant@gmail.com
khpgroups2017@gmail.com
Thank you.
MY PROFILE
NWAELUGO DOZIE KENNEDY (RSV) IS A Bsc Holder in ESTATE MANAGEMENT, a professional real estate marketer, Real Estate Blogger and the C.E.O of KENHOOD HOMES & PROPERTY and PROPERTY EXCHANGE NIGERIA ( propertyexchange.com.ng) A soon to be launched real estate Multiple listing, Advertizing and Marketing Platform, he is also a Career/ Motivational Speaker/ A theatre Actor and an MC..he has a passion for real estate and he is driving by Hardwork and desire to Make a Difference.this article is one of the other that he has written and we hope it to show the important of Social Media in real Esate Marketing help and improve the way Realtors do business.
